Your Website May Rank on Google, But Does AI Know Your Business Exists?
More customers now ask tools like ChatGPT, Perplexity, and Google's AI Overview for recommendations.
According to Pew Research, approximately 26% of searches that display an AI summary end without any additional clicks. That figure will only rise as the algorithm steadily improves.
AI answers are generated differently from traditional search results. And XRAYAI measures whether your business appears in those responses when appropriately prompted.
What is an AI brand visibility score?
Without the jargon or technical complexity, your AI Visibility Score indicates how often your business appears in AI answers for relevant industry queries.
Sample AI Search Score
AI Visibility Score
Most businesses we scan start below 40.
Just a clear number that tells you how well-positioned you are in today’s emerging AI-first search landscape. Think of it like a credit score for your AI presence, where a higher number effectively means:
A lower score suggests your competitors may be appearing instead.
Why it matters: More customers now ask AI, not Google
AI-powered discovery is taking over. 37% of consumers now begin searches with AI, not Google.
Today, customers increasingly ask ChatGPT, Perplexity, and other platforms:
If your AI brand visibility score is low, potential customers are pointed towards competitors without your knowledge.
Ranking on page one of Google no longer guarantees visibility. Your AI search score is now an equally critical metric for growth.
Until now, there hasn't been a simple, jargon-free way for small businesses to measure and improve their visibility.
While AI systems ultimately decide which businesses to promote, XRAYAI shows whether yours is one of them.
Under 60 seconds. See how AI search tools perceive you in plain English.
Via the live web, XRAYAI gathers real data about your brand and website. It considers the factors below.
AI search considers how often people talk about you. Imagine being a topic of discussion across Facebook, Instagram, LinkedIn, industry forums, and the like.
Think of how often your content pops up in ChatGPT, Gemini, Perplexity, and other generative engines.
These are indicators of a trustworthy brand. For instance, having a secure website, visible business information and policies, content depth and relevance, and customer reviews.
This can include page load speeds, site structure, and other technical aspects that influence how easily AI engines recognize and understand your website.
Strengthening your AI visibility isn't just about technology; it's about being found by the right customers at the right time.
Potential customers using AI tools are actively looking for your services and ready to act.
Many Aussie small businesses haven't addressed their AI presence. Moving first gives you an advantage.
No outdated or incorrect information. Ensure AI platforms describe your business accurately.
AI visibility works alongside your current SEO strategy. This amplifies every dollar you already spend.
No more guesswork. Your AI search score gives you a benchmark that supports your digital marketing.
Our scoring and recommendations account for local search behaviours and platforms.
Boosting your visibility on AI search requires more than just traditional SEO, but we've made it as straightforward as possible. No technical jargon. No confusing dashboards. Here’s how:
Step 1:
Simply enter your URL. No logins, uploads, or software installations.
Step 2:
XRAYAI’s diagnostic gathers live data about your website.
Step 3:
In under 60 seconds, we generate your free personalised report. See your AI search score and a breakdown of key issues — sent via email.
AI-driven search is growing exponentially. By the end of 2027, its share is projected to take up 20 to 25% of total query volume across search platforms, while over 50% of informational queries are expected to trigger AI answers.
As people increasingly rely on generative engines for research and purchase decisions, businesses must adapt.
Improve your AI search score today to dominate AI answers tomorrow.
To see where you stand, run a free scan below.
Under 60 seconds. See how AI search tools perceive you in plain English.
